Pay-Per-Click

Pay-Per-Click engines are by far the fastest growing segment of the search engine market. The advantages are quite significant as you get listed in the major search engines in a matter of days instead of waiting months when you submit your site manually. This means you can start website promotion and driving traffic to your site right away and you are in control of where your site ranks on the search engines.

If you aren't advertising through Pay-Per-Click you are potentially missing out on 30-70% of your market within a given search engine. A study conducted by iProspect, Survey Sampling International, WebSurveyor, and Stratagem Research demonstrated user preference for paid search results or organic results were dependent on the search engine the users chose. Google users chose natural results 72% of the time, Yahoo users 60% and MSN users clicked on paid ads 71% of the time. AOL users were split 50-50 chosing either paid or natural search results half of the time. The lesson learned is that if you are engaging in only one arena of the search game then you are leaving the whole other arena to your competition. Another advantage of advertising through Pay-Per-Click is that you are able to test the conversion rates of particular keywords. These well performing keywords may then be used to have pages developed around which should yield good ranking and conversion rates.

The most notable engines offering Pay-Per-Click service are Google Adwords, Overture, Findwhat, Kanoodle and Enhance.

Creative Links Pay-Per-Click management services:

Set-up:

Develop a list of keyword phrases - from 50 to 500 or more.

Develop effective ad text for your selected keyword phrases. This will optimize your pay per click campaign for effective bid management.

Determine a monthly budget for your click fees.

Create and set up the accounts at the pay per click search engines.

Maintenance:

Monitor the campaign on an ongoing basis based on your budget. We make sure that we get you the highest possible ranking for the lowest possible cost and stay within your monthly click fee budget.

Produce weekly reports on your keyword conversion rates and campaign ROI.

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