Search Engine Optimization (SEO)

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This is the process of assuring your website may be read and indexed properly by search engines that use a robot or spider, human edited directories, or text based indexing. Applying SEO techniques to your site is a crucial step in website development if your site is to be listed in the search engines properly. Keyword research is the fundamental step in determining how to position your company's site, which types of audiences to target and how best to enhance site content for better search engine placement. Putting together a dynamic, interactive, and professional site is only the beginning. Just having a fabulous site doesn't mean you'll have visitors flocking to it. You have to spread the word and one of the best places to start is through search engines and directories.

The truth is that search engines and directories are the first places your potential visitors will go to find what they need on the Internet. According to Jupiter research, 82% of online shoppers know exactly what they want when they go online and almost half of them use search engines to find products or solutions to what they are seeking. The more prominently placed you are on that list, the more likely you are to attract their attention and to possibly gain their business.

But attaining prominent placement requires the efforts of experienced professionals who understand how to make your site stand out from the crowd in the listings. Creative Links can help you with placement strategies, registrations, and monthly assessments of your success.

Organic or natural search results which are the non-pay-for listings, still account for the most search engine result choices by the potential client, and by all accounts are the most important. We will help you to find not only the obvious keywords but the ones that will get you the best result and help you with any pay for placement or pay-per-click campaigns to jump-start your online exposure.

Seven Steps to Search Engine Optimization:

Step One - Keyword Analysis

This important step identifies the proper keywords to target ensuring that the most qualified users will find the specific pages within your site that are relevant to their search query. In order to help you select the keywords and phrases that are used more frequently by your potential customers, we research many of the possible combinations. We strive for a balance of popular high-traffic terms as well as potent terms that are quite specific and therefore more likely to lead to click thrus which will ultimately convert to more business. We will work closely with you to find your core set of keywords you would like to be found for.

Step Two - Site Analysis

Our SEO team members will review your site and provide written recommendations for improvements in layout, body copy, structure and architecture. Sites that use Flash heavily, or are data-driven, or have other structural impediments to search engine indexing may require additional consulting services and implement creative solutions. We can also offer competitive analysis to help you size up your competition and provide you with the tools necessary to achieve and maintain a great position in the search engines.

Step Three - Page Content Enhancement

Content enhancement involves the modification of website content. During this phase of the process, CL will make recommendations to manipulate the current placement of existing content, add new content, or even remove existing content in certain circumstances.

Step Four - Technical Enhancement

While flash, dynamic page creation and framing technologies may look great to the end user, they may prohibit your website from being crawled effectively.

Search engines rely on specific code to determine the content within a web page. Even if your site has been programmed in pure, easy to read HTML, the search engine spiders may not be reading the appropriate information. Meta tags, Titles, and H1 tags are all important elements in effective code writing. These tags are often misunderstood and misused and prove unsuccessful in search engine marketing.

Database-driven websites often found in e-commerce sites present yet another obstacle for search engine spiders. Without proper search engine optimization, much of your site may be unreadable to search engines. This can have a significant adverse impact on your sites ability to generate search engine traffic. Creative Links has experience with these types of challenges offering creative and innovative solutions to these obstacles.

Step Five - Link Building Campaigns

When other sites offer their visitors a link to yours, these links can have a substantial impact on your ability to achieve and maintain prominent positioning for the keywords you covet. Many search engines, especially Google , reward sites on link popularity and base your ranking in part on the number of external links to your site. Relevancy-based search engines use linking to determine the relative credibility of one site versus another with respect to subject matter.

Creative Links will research appropriate external links and implement your link building campaign using ethical and suitable practices. Although this process may take many hours to complete, it is a very important step to increase 'relevancy' as far as the search engines are concerned.

Step Six - Implementation

Once the content, code, and link enhancement processes have been completed, the net step in the search engine optimization process is implementation.

Step Seven - Search Engine / Directory Submissions

The final step in the search engine optimization process is to make sure that each of the newly optimized pages are included in the indexes of all the relevant search engines. Creative Links submits all pages into search engines and directories manually .

We submit to both free and Paid Inclusion search engines in order to give you best coverage possible. We will check your rankings on your keywords to see the impacts of our work and keep you posted on progress.

Because Organic SEO is not guaranteed and is limited in its scope for keywords, we also recommend that you supplement your search engine marketing strategy with a PPC (Pay Per Click ) Campaign.

Additional Steps to achieve Search Engine Placement

While search engine optimization may give you a marketing edge, you may also want to consider utilizing directory listing , pay for placement and pay-per-click methods to increase your exposure even more.