Permission Based Marketing - Newsletters

Email Newsletters are an extraordinarily effective form of marketing and communications that allow users to strengthen customer relationships and improve long-term corporate image and brand loyalty.

Many organizations and companies send monthly or quarterly newsletters as a service to their members, or to market to prospects. Printed newsletters have been a staple in marketing communications programs for years. Most of these will eventually be replaced by an online version.

Online HTML newsletters in color and with interactive links are becoming extremely popular for several key reasons:

Response rates are much higher than direct mail

Campaign results are trackable

You save on printing and postage

They are quicker and less expensive to produce and send

They are environmentally correct

The interactivity with an organization's Web site gives the newsletter an added dimension, particularly in the area of e-commerce

You can easily send a version to a friend