Web Analytics - Website Traffic Analysis

You've heard the saying before: You cannot manage what you don't measure. This is very true of your web marketing efforts. It is essential to track your website usage patterns to discern where improvements can be made, where new content or products should be added and where energies can be re-focused among many other things. A website is an entity of its own and usage will change over time. To be able to gauge the performance of your website an analytics solution is highly recommended. The web analytics market is seeing strong growth through greater adoption with many providers of analytics solutions on the market today. The most common means of analyzing a site are log file analyzers and javascript page tagging solutions. These can either be a stand alone application you buy and implement yourself or they can be a hosted solution where your information is stored on a remote server which you access to view the stats.

Knowing how your audience utilizes your site is as beneficial to lead generating sites as it is to e-commerce sites. Once you have the data you can make improvements to your site in the following areas among others:

restructure the pages with the highest exit rates

develop more content for the categories that have the most page views

use your search term referer data to engage in PPC for the most utilized terms

segment your visitors to understand them better

e-commerce sites are able to track keywords thru to conversion and better optimize for those terms as well as refine their bid strategies for PPC

utilize path analysis information to refine site navigation

see which search engines aren't sending you enough traffic and therefore alter your strategy for getting ranked in those engines

Utilizing the information that analytics makes available, you will be able to test and refine your site to boost your conversion rates. Test, modify, implement and retest your way to higher conversion rates. Call us today to learn how your site could benefit from web analytics. 970-259-0172. Sorry, we are currently not taking any new SEO and link building clients.