Durango & La Plata County Economy

Introduction:
The Durango area has many economic as well as quality of life advantages for those in business who are planning an expansion and/or better service to their southwestern markets. Durango has a very well-educated work force and wage levels which are significantly lower than comparable wages in the Denver area. Labor unions have never been a major force in the Durango area.

Durango and La Plata County are located at some distance from the urban areas of the Colorado front range cities and the urban areas of New Mexico and Arizona (see climate/location). However, Durango is very cosmopolitan in its economic and cultural makeup. The area is the center for medical care for northwestern New Mexico, southeastern Utah and southwestern Colorado. In addition, Durango is fortunate to be the location of Fort Lewis College, a fully accredited, four-year, state supported institution of higher learning. The area also attracts well-educated retired persons who add their knowledge and experience to the local resource base. Thus, the community and county are quite sophisticated in atmosphere and human resource base.

What Sectors Employ Durango/La Plata County Workers:
Currently, the retail and service sectors employ the largest shares of employees. The information below provides this information for La Plata County. The concentration of employment in retail trade and services reflects the importance of tourism to the local economy.

Average Annual Wage by Industry

La Plata County
2005 Total Employment

# of Jobs

% of Jobs

#of Owners

Avg. Annual
Wage

Agriculture

661

2%

524

 

Mining & Utilities

603

2%

99

$114,292

Construction

3,610

11%

1030

$30,702

Manufacturing

791

3%

193

$27,826

Transportation/Whse

761

2%

107

$53,376

Retail Trade

3,879

12%

626

$26,428

F, I & RE

2,045

6%

836

$47,749

Services

12,125

42%

2,829

$31,630

Government

5,350

17%

0

$46,645

Total

31,469

100%

6,343

 

SOURCE: Colorado, Department of Labor and Employment, Colorado Employment and Wages, Annual Averages

 

Retail Sales by Business Class

The economy of La Plata County is very reliant upon tourism. The impact of tourist spending upon the level of retail sales in the county is great. It should be noted that those businesses that sell at the wholesale level or that produce goods for consumption elsewhere will not be a part of the county's retail sales volume. Some manufacturing and wholesale companies as well as the entire agricultural sector of the county fall into this category.

Retail sales do give an important insight into those sectors which provide the base for sales tax collections. Retail sales provide the city and county, as well as the state, with a significant portion of their tax base.

Retail Sales, La Plata County 2005

Business Class
Estimated # of Firms
Avg Sales per Firm ($000s)
Actual Sales ($000s)
% of Actual Sales
Electronics & Appliances
17
706
12,000
2
Health Care Products
9
1332
11,986
2
Furniture, etc.
37
446
16,490
2
Clothing
58
355
20,613
3
Motor Vehicles/parts
40
3,475
139,005
20
Food/Bev Stores
54
1,954
105,538
15
Misc. Retail Stores
78
425
33,184
5
General Merchandisers
24
5,483
131,594
19
Sport/Hobby Shops
58
653
37,894
5
Bldg Materials/Gard
34
2,435
82,794
12
Gas Stations
19
4,349
82,630
12
Non-Store Outlets
102
245
24,998
4
TOTALS
530
1,318
698,726
100


SOURCE: Region 9 Economic Development - CEDS 2006 Draft Report


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